Images---manipulate reality

According to the film “Consuming Images”, visual images manage the pattern of what our behavior should be. Have you ever noticed that? I bet most of us haven’t. Because of the nature of persuasive, images which flash before people’s eyes reflecting our consciousness are the basis of our decisions, perspectives, and how we view our world. Corresponding with one point from the film “The Ad and Ego”, “Consuming Images” also reveal that images-the symbolic meaning which shape and influence values we hold within the culture are built into strategy of persuading and are applied in the advertising industry.

With the development of technology, unfortunately, computer editing which is able to arrange, re-arrange, becomes one of the clever tactics images use. For instance, if you are on the Red Line, you may have just mused over an animated filmstrip for Target or Hummer on the tunnel walls. If you are on a bus, a glance upward will draw you into competing appeals from area colleges, public organizations, and the latest iPod accessories. And if you are on the street, a cab probably just zoomed by, complete with sports scores and news updates flickering on the letter board. Not to say the TV images. Wittingly or unwittingly, you will be involved with it. True. Images can manipulate reality. Hence, because we are struggling between what we think of ourselves/what we believe between the senses provided by the images, we never know how wide the gap is between visual images and reality, or we cannot tell whether the images are true or false.

In addition, both films indicate that images in the Ads being part of humanity not only touch our internal feelings but also push our desires and emotions.
Advertising has proven itself the cockroach of the media mix.